Valentino X Zoolander 2

3:17 PM

The whole fashion community was caught off guard when Derek Zoolander (Ben Stiller) and Hansel (Owen Wilson) ended Valentino's Fall 2015 Paris Fashion Week show with a walk-off in custom Valentino. And now the esteemed fashion house teases us with several images that sends one clear message:
Are you ready for the return of Blue Steel?

Coming from a background in advertising and marketing, I think this was a great tactic to use to promote the upcoming movie, ESPECIALLY during PFW. When I first heard about the epic closing of Valentino's FW 2015 show, I was extremely impressed and surprised. I don't think anyone expected it--partly because the first Zoolander came out 14 years ago in 2001--but the attention it's garnered from the media was absolutely tremendous!

It's amazing how the online world has changed so drastically! The interconnectedness that bridges gaps to the other side of the world has opened unprecedented channels for loads of collaborations. These photos from Paris shows the modeling duo werkin' it alongside top models all dressed in Valentino, reiterating that even if fashion month is over, the movie is gonna the hottest thing next year.

All I have left to say is: "Brava, Blue Steel...and the marketing/PR team behind the movie!"

If anyone knows about the agency that was behind this marketing campaign for Zoolander 2, please let me know in the comments below!

*I am no expert nor am I an insider of the famous couture house, so these opinions are of editorial fashion and reflects my own opinions.
(Image sourced from here and here)

Shop my top Valentino selections below! Seriously..if only money grew on trees...

Have a great weekend!

xoxo, Eunice Kim 

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